Project Development

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Web Development Done Right

It starts with a dialog:

"What is the budget?"

"Who are the intended users really?"

"By what standards will success of this project be judged (sales, users, increased productivity, or search engine ranking)?"

That dialog continues throughout the development process while we map a path forward, research our options, custom tailor a solution, execute it, and test it across browsers and platforms.

Like any living creature, each project is unique and work flow is customized not only to the needs of the project but also to its goals, resources, and the target market.

A project life cycle can broken down into 6 basic steps. Any of these can be skipped, but none of these will not be missed of they are.

Assessment

Rooted in research, and practical business experience, the assessment aims to build clear communication and clear goals. It defines resources, strengths, opportunities, deficiencies and competitive forces. Assessments also unveil the true face of the intended market and the most promising path to success.

Strategy

Strategy means investing the time to understand the the goals, and context of a project. It means finding the right tools for the project managers and for the target market. It also means finding the right solution for maturity of the particular industry or market.

Research

Research is a critical part of the development process. It is how we learn from the mistakes of others. It is where we break away. It is the way we find the tools and technologies that keep us at the edge, poised for success. Research is a a part of every phase of development but deserves special mention at this juncture.

Design
& Development

Design is less about creative inspiration than it is about elegant, inspired solutions within the bounds of project limitations. From usability, and intuitive navigability to communicating the right message and tapping into the right emotions. Development draws from design as much as it determines it. It is the engine behind the project, the breathe of life in the golem and the essence of any project's purpose, power and promise.

Testing
& Training

All projects are tested accross platforms and browsers, with attention paid to low vision alternative, text based browsing, limited bandwidth, low end displays, and usability. Project managers and owners are then trained not just how to use the tools we've built together, but also how to get the most from their investment and to grow with it as it grows.

Ongoing Marketing
& Maintenance

If you build it, how will they know? Marketing can be seen as the call to the wild or the rallying banner. It is the answer to the dilema of the proverbial "location, location, location" for a business that may as well exist in the vacum of space.

The web is rapidly changing and the technology of today is quickly becoming the forgotten footsteps of yesterday. As markets evolve and opportunities arrive all projects need to be flexible enough to meet them and adaptible enough grow in whatever direction will be the most sustaining.